U Zlatého Hada, meaning ‘at the Golden Snake’ in Czech, opened their doors in the old historical building of the same name in 2022. They approached us with the initial branding project, followed by the menus and finally the website development.
The website design is intended to be simple, yet tasteful. The user experience aims to capture visitors attention where they find it most useful, in this case to allow the tourists of Prague’s Old Town to quickly find the restaurant, see their menu and book a table.
When it came to the branding, we were tasked with incorporating a modern take on the old golden snake heraldry associated with the building with the new restaurant name. Our snake icon is a simplified, smoother and less imposing version of the 300 year old carving above the main door.